In order to celebrate the 150 years that have passed since the unification of Italy, Ferrari recently chose to name its newest Formula 1 car the “F150”. It seems that Ford wasn’t too impressed with the patriotic gesture and sued the Italian maker over the race car's moniker. The Blue Oval claimed that it closely resembled its own F-150 nameplate, thus causing “irreparable harm” to the trademark.
According to the paperwork filed in Detroit, the lawsuit also referred to Ferrari’s www.ferrarif150.com website and accused the Italian company of cyber theft and trademark infringement.
Ford aimed to prevent the use of the F150 name in the United States, and expected Ferrari to give up any revenue and profits earned through the disputed nameplate in the States.
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