More than 7 Million British Drivers Have Raced to Beat their GPS' Estimated Arrival Time

In the 1970s, the must-have automotive accessory was the fuzzy dice. Forty years later, it is the in-car GPS / satellite navigation system. It has as effectively replaced the seat pocket map book as the Apple iPod has replaced the Sony Discman.

Now, GPS / sat nav users are playing a potentially dangerous new game whereby they attempt to “beat” their portable / in-dash unit’s estimated time of arrival. It’s a game where things like road rules, speed limits and other drivers are mere impediments to “winning” the game.

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