Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Peugeot Shows the New Face of 308 Range Ahead of the Geneva Salon

At next month's Geneva Motor Show, Peugeot will unveil its refreshed 308 range that enters the 2011 model year with some subtle styling changes, revised powertrains and the introduction of a fuel efficient micro-hybrid e-HDi variant with CO2 emissions under 100g/km.

All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.

This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.

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